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Our newsletter, the Apogee, provides the rocket fuel that helps build more valuable businesses. You can subscribe below, knowing that we keep the email addresses of our subscribers private, as is detailed in our Privacy Policy.

"Apogee" is a word that denotes the farthest point that an object (such as a satellite) reaches as it goes around the Earth. Similarly, our Apogee newsletter represents the communications medium whereby ADASTRO Incorporated extends its greatest reach on a worldwide basis.

We have provided links to select articles from our Apogee archive below:

• Take Me To Your Leader
• Marketing to the MySpace Generation & The Economics of Social Networking
• The Desire To Acquire & The Urge To Merge
• Our Finest Hour
• The Acquisition of MySpace
• Getting from A to B: Strategies for Transforming the Dysfunctional Organization
• New Years Revolutions: Five Tips For Transforming Your Business In 2005
• Knowing Where You're Going
• Future Trends: Ethnographics and the Trend Commandments
• Giving Back and the Value of Strategic Corporate Philanthropy
• Standing on the Shoulders of Giants: What I Learned from Max Faget and Joe Allen
• Attack of the Amazons: Data Mining at Amazon.com
• Land of Lost Revenue: What's Important to Measure in E-Commerce?
• Is It Okay To Be Paranoid If They Really Are Out To Get You?
• Lost in Space: What Happens When The Rocket Scientists Mess Up
• Billion Dollar Brands: It's Your Turn Next
• Mostly Martha: The Impact of Personal Brands